Carl F. Berg

Carl F. Berg 

Carl F. Berg died on April 17th, 2021 in Rochester, NY. He was born in 1939 in Syracuse, NY to the late Charles J. Berg and Caroline C. Berg. Carl is survived by his beloved wife of over 57 years, Dolores (DiBello) Berg and his children, the lights of his life: Christine (Steven) Shelley and Carl A. Berg, as well as his two outstanding granddaughters Caroline Brooke Shelley and Samantha Ellabeth Berg.

Carl was predeceased by daughter in-law Sara (Geddes) Berg (2014), brother in-law Chuck Burkhardt and nephew Michael Burkhardt. He is survived by brothers Charles J. (Mary) Berg, Eric W. Berg, Sisters Carolyn Burkhardt, Linda Berg Oriolo, and several nieces, nephews, and cousins.

The most important people in his lifetime were his wife Dolores, daughter Chris, son in law Steve, wonderful granddaughter Caroline, son Carl, deceased wife Sara, and wonderful granddaughter Samantha.  

Carl graduated from Smith Tech High School, Syracuse in 1957. He lettered in baseball, basketball, and golf. He was a former member of the Boy Scouts, Civil Air Patrol, the NY State Army National Guard’s Co. A, 108th Infantry and 208th Tank Battalion. He served from 1955–1957 after joining the Guard at age 15.

In October 1957, Carl served honorably in the US Navy, until his discharge in December 1961 as Petty Officer Second Class. As a sailor, assigned to Naval Aviation, tours of duty took him to Norman, Oklahoma, Corpus Christi, Texas, Rota, Spain, Adana Turkey, Italy, Sicily, Africa’s Ivory Coast and the Congo and other European countries.

Carl’s business career began in January 1962 at the Domestic Finance Company, where he met the love of his life Dolores. In February 1963, he began a sales and marketing career with the P. Lorillard Company as a sales rep. In February 1968, Carl became a Distillery Sales Rep for Seagram Distillers Company and progressed to managerial positions for New Jersey, Eastern and Western Upstate NY.   

In 1976, Carl and Dolores left NJ for Upstate NY when Carl became the Seagram State Manager of Western NY. In 1983 they returned to Syracuse when Carl became General Sales Manager of M. Lichtman and Company in Liverpool, NY.  In 1987 they moved back to Rochester, where Carl became General Sales Manager of Eber Bros. Wine & Liquor upstate headquarters.

In 1996, Carl was hired by Jim Beam Brands Co as Upstate NY Manager, covering every market except Metro NY. This company became Future Brands LLC with the USA sales/marketing rights to Absolut Vodka (ASCI) of Sweden. Carl retired at the end of 2005.

 In 2006 Carl was a consultant to the Upstate NY Future Brands distributor Southern Wine and Spirits, the industry’s largest distributor in the country.

Carl was a member of the NY American Legion Post 1283, Beaver Meadows CC, The Cavalry Club in Manlius, and Locust Hill CC in Rochester. He was also a former member of Our Lady of Pompei Church and its Holy Name Society. He also served a two-year term on the Board of Directors at Edgewood Estates in Rochester, NY.

Carl and Dolores retired in Rochester and spent several winter months at Long Boat Key on Florida’s Gulf coast. Carl was an avid fan of the New York Yankees, Syracuse University Football and Basketball. In his free time, he enjoyed playing golf, spending time with his family and friends telling stories.

Per Carl’s wishes, no funeral services will be held. In lieu of flowers, donations can be made in memory of Carl F. Berg to the Sara Geddes Berg Horseback Riding Fund, YMCA Camp Coniston, PO Box 185, Grantham, NH 03753. To light a candle, leave a condolence, or to upload a photo please visit www.murphyfuneralservices.com

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